Presenting The Sound Advice Project - the purity ring of anti-drug campaigns…
Los Angeles-based agency Ground Zero teamed up with The Sound Advice Project to get parents to talk to their kids about drugs with the help of interactive wizardry. To start, parents go to the non-profit’s website and record a personal message for their child. The audio is then visualized as a sound wave and converted into a 3D bracelet. Parents can choose the bead and cord colors and then purchase the custom bracelet for $18, so that their words will literally stay with their kids at all times. (via)
Watch the promotional video here.
thats freaking cool!
2 years ago